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Marketing Manager

Location:
Head Office (North London)
Job Overview
Are you creative? Data driven? A B2B marketing expert? Looking for a flexibly opportunity? Then we'd love to hear from you!
 
Optegra is a market leader in all things Eyes, come and work with some of the world's top Ophthalmic consultants, colleagues who are supportive, constantly striving for excellence and working to continue the excellent reputation our healthcare colleagues have trail-blazed for us. 
 
The role of B2B marketing manager is to lead and contribute to projects that drive revenue growth across the NHS business. Ideally you will be responsible for the development and management of a wide spectrum of B2B marketing channels, implementation and reporting. You will also manage Optegra’s brand awareness and position within the B2B market while managing lead generation, website development, content creation, and sales materials.
 
This role will report directly to the Head of UK Marketing.

This role is a huge opportunity to explore new technologies, new and innovative ideas and to transform the way we drive sales and deliver marketing information to our consumer. Working as part of a large and multifaceted team; including, contact centre, business development and marketing; we can offer a fast-paced, dynamic and diverse range of learning opportunities.

Requirements

As B2B Marketing Manager your focus will be to drive revenue targets through;

Direct mailings / Webinars / Email marketing / Social media / Trade publications 

You will also be responsible for the development and implementation of the B2B marketing plan.

Experience and skills

We require an experienced Marketing Manager who has the confidence to take full ownership to develop, shape and execute the overall marketing strategy across all focus areas. We expect the job holder to be entrepreneurial in their attitude and approach to exploring new and innovate ideas that will deliver our strategic and financial targets.

The ideal candidate will have experience in a performance orientated business with a funnel-based marketing format and a commercial mind-set. You will be expected to own a category within the team and have some digital marketing experience.

Company Overview

We work hard but we are supported by each other – and we have fun whilst we’re at it.  We’ve transformed the lives of hundreds of thousands of people through our sight saving procedures.

We want to do the best for our people. We invest in creating the conditions for your success, whether that’s a beautiful place to work in, state of the art equipment and the right tools to do your job, great rewards for the success you bring or making life easier with flexibility and balance.

As well as the fundamentals like competitive salary, great holiday and pension, we also offer an annual bonus, private health cover, free vision correction for staff with family and friends discount, free counselling and physio and access to thousands of discounts from all the big (and some small) names on the high street.

See the Difference. Make a Difference

Optegra Eye Healthcare is an inclusive business where you can enjoy the career you want, without changing the person you are. We’re welcoming to all, working together as a supportive team, respecting the uniqueness and diversity of every individual we work with.